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This year, ASA is giving away five free trips to ICAST for tackle retailers around the country. That’s travel, lodging, and show attendance costs for a week in Orlando. “This is a chance for dealers who haven’t seen the show to experience ICAST,” says ASA Vice President of Communications & Strategy Mary Beth Long. “They can see new products before they hit the market; meet face-to-face with manufacturers and suppliers; and compare brands, categories, and price points all in one place.