FOR MANUFACTURERS:

3:00-4:30 PM
Room S230A

This special seminar will provide an overview of the excise tax obligations for fishing tackle manufacturers and importers. The presenters are excise tax specialists who will address issues such as taxable products and tax computation formulas with plenty of time for Q&A.

Individual appointments can be made by texting Mitch King at 303-585-0377.

10:00 AM – 11:00 AM
Booth 5160

This presentation will explore the many ways in which Artificial Intelligence (AI) and Generative Artificial Intelligence (GenAI) can enhance your content creation. Ranging from written content to images, film, and sound, emerging AI-based technologies can improve efficiency and revolutionize marketing strategies in the retail recreational fishing industry.

Discover how AI streamlines workflows, tailors content to specific audiences, and enhances customer engagement and loyalty. Through real-world examples, learn how to leverage AI to stay ahead of the competition and drive business growth.

Don’t miss this opportunity to unlock the potential of AI-powered content creation and elevate your brand’s success.

11:00 AM – Noon
Booth 5160

Hear from a fellow Angler and head of marketing at Port Tampa Bay about micro-marketing strategies and unique ways he works with his local partners to build community.

Port Tampa Bay also has one of the 3 most successful fishing tournaments in the Tampa Bay region which typically has more than 25 major tournaments a year.

Get some insight on how to successfully work with outside partners, whether they be port authorities, marinas or state DNRs, to get attention for your business and build lasting relationships.

Noon – 1:00 PM
Booth 5160

What can retailers expect in 2025? Who is making the purchases? How can you use this data to make a difference for your business? Since 2020, our industry has seen opportunities from an increase in the number of anglers to the challenges posed by supply and labor issues. So, how have we fared? What are anglers seeking and how can we maintain their interest and loyalty? During this session, you’ll learn about the latest trends, research and tools that retailers and dealers can use to assess and improve their business.

1:00 – 2:00 PM
Booth 5160

Influencers play a critical role in driving tackle sales because their followers see them as a trusted source for product reviews and fishing advice. Come take a behind the scenes look at how they do it and learn how you can employ these simple tactics to promote your business.

10:00 AM – 11:00 AM
Booth 5160

The web has been worldwide for a few decades now, but what actually goes into making and maintaining a website? This session gives you a deep dive into how a website goes from design to published – and an overview of all the basic terms and questions you always wondered about. When should you hire a professional designer or DIY? What are the fundamentals of a web design contract? How can you use terms like “responsive”, “SEO”, and “analytics” with confidence? What are the differences between other technical terms like “domain” and “hosting”?

This session will help you navigate these and other questions as you think about the perfect web presence for your business and brand.

11:00 AM – Noon
Booth 5160

Everyone that attends this session will walk away with 3 important tips for increasing your sales in the coming year. Come learn about affordable advertising recommendations, best practices for managing customer data and a fresh look at improving customer service. Come and get inspired.

Noon – 1:00 PM
Booth 5160

ASA’s Sustainability Toolkit gives companies a map to improving your bottom line and protecting our shared resources. Created for ASA members by Rick Crawford, angler, sustainability expert, and President of Emerger Strategies, the Toolkit provides information and insights on sustainable businesses practices for companies of all sizes.

Join us in this interactive session to learn more about how your company can begin its sustainability journey.