New Product Showcase
A Once-a-Year Opportunity to See the Latest and Greatest Innovations in Fishing
One of the most popular ICAST events, the New Product Showcase is your opportunity to see the latest and greatest innovations in tackle, gear, apparel and accessories that enhance the on-the-water, recreational fishing experience.
The “Best of Show” and “Best of Category” winners are selected by credentialed buyers and media who vote in the New Product Showcase.
Sponsored by: 
Tuesday
NEW PRODUCT SHOWCASE
Preview Reception
5:00 PM – 8:00 PM
Booth 100
Sponsored by Fishing Tackle Retailer
The New Product Showcase embodies the sportfishing industry’s ingenuity and entrepreneurial spirit by recognizing the year’s most innovative products culminating in awarding the “Best of Show” honors.
All retailers and media will want to be at the preview reception to get their first look at the entries and begin the voting process for the “Best of Category” awards.
Voting for the 41 “Best of Category” winners begins on Tuesday, July 15, at 5:00 PM during the New Product Showcase Preview Reception and ends at 1:00 PM on Wednesday, July 16.
Open to buyers and media editorial only. Exhibitors and their representatives are not permitted in the New Product Showcase during voting hours.
Wednesday
NEW PRODUCT SHOWCASE
Industry Awards Reception
6:00 PM – 7:30 PM
Room S320 – Orange County Convention Center
This exciting event is where the winners of the 41 New Product Showcase “Best of Category” awards will be announced. You don’t want to miss this!
All ICAST badged attendees are welcome to attend the awards reception.
Thursday
NEW PRODUCT SHOWCASE
Overall “Best of Show” Award Presentation
2:00 PM
Booth 100
This celebratory gathering is where one of the winners of the 41 New Product Showcase ”Best of Category” awards will be awarded the overall ICAST 2025 “Best of Show.”
All ICAST badged attendees are welcome to attend the awards presentation.
