CrushCity has done it again launching innovation in the craziest trend this industry has seen. Rapala has worked tirelessly with the R&D team to launch “The CEO” 21m built with Super TPE material that falls perfectly for its technique, with a weighted glass powder core. Multiple tapered legs create subtle action and twitching on the fall. CrushCity builds baits to win tournaments thanks to the Rapala Pro Staff and Product Development team. Seal the deal with the hottest asset in fishing.