

A Once-a-Year Opportunity to See the Latest and Greatest Innovations in Fishing

One of the most popular ICAST events, the New Product Showcase is your opportunity to see the latest and greatest innovations in tackle, gear, apparel and accessories that enhance the on-the-water, recreational fishing experience.
The 40 “Best of Show” and overall winner are selected by credentialed buyers and media who vote in the New Product Showcase.
NEW PRODUCT SHOWCASE
Preview Reception
Tuesday
5:00 PM – 8:00 PM
Booth 100
The New Product Showcase embodies the sportfishing industry’s ingenuity and entrepreneurial spirit by recognizing the year’s most innovative products culminating in awarding the “Best of Show” honors.
All retailers and media will want to be at the preview reception to get their first look at the entries and begin the voting process for the “Best of Show” awards.
Voting for the 40 “Best of Show” winners begins on Tuesday, July 14, at 5:00 PM during the New Product Showcase Preview Reception and ends at 1:00 PM on Wednesday, July 15.
Open to buyers and media editorial only. Exhibitors and their representatives are not permitted in the New Product Showcase during voting hours.
NEW PRODUCT SHOWCASE
Industry Awards Reception
Wednesday
6:00 PM – 7:30 PM
Orange County Convention Center – Room S320
This exciting event is where the winners of the 40 New Product Showcase “Best of Show” awards will be announced. You don’t want to miss this!
All ICAST badged attendees are welcome to attend the awards reception.
NEW PRODUCT SHOWCASE
Overall “Best of Show” Award Presentation
Thursday
6:00 PM – 7:00 PM
Orange County Convention Center – Level 2 South Concourse
Announcement during Party for a Purpose
This celebratory gathering is where one of the 40 New Product Showcase winners will be awarded the ICAST 2026 overall “Best of Show.”
All ICAST badged attendees are welcome to attend the awards reception.






























