Super Tuesday Workshops with Buyers and Exhibitors in Mind

Special ICAST Workshop: How to Keep Pace with Today’s Digital Buyer

With Marketing Guru Marcus Sheridan
Room S230 A-B
2:00 p.m. – 5:00 p.m.

Tickets are required. The pre-registration rate is $25. After June 7, tickets are $50.  

This must-attend workshop is for any tackle retail owner who wants to learn how to navigate the digital world to build your business and serve your customers better.

Register for this top-notch workshop at the same time your register for your ICAST badge.

Already registered? Just login to your ICAST registration account to sign up and pay for the workshop.

 

For Manufacturers – Understanding Your Federal Excise Tax Obligations

Room S230 C
3:00 p.m. – 4:30 p.m.
Free to all badged ICAST attendees 

Presenters: Mitch King, Excise Tax Specialist, Wildlife Management Institute; Tim Boes, Excise Tax Policy Analyst – Sport Fishing & Archery, Internal Revenue Service; and Bob Curry, Deputy Assistant Director, Wildlife & Sportfish Restoration Program, U.S. Fish and Wildlife Service

This special seminar will provide an overview of the excise tax obligations for fishing tackle manufacturers and importers. The presenters are excise tax specialists and will be addressing issues such as taxable products and tax computation formulas with plenty of time for Q & A.

Individual Appointments are Available

Appointments can be made by texting Mitch King at 303-585-0377.


Business Development Seminars Schedule and Descriptions

All seminars are complimentary for badged ICAST attendees and exhibitors. The business seminars cover a wide range of topics that will help you improve your business practices and your customers’ experiences.

All sessions are held in Rooms S230 A-E, located on the second floor in the North/South Building of the Orange County Convention Center unless otherwise noted.

Coffee and donuts will be available on Wednesday, Thursday and Friday mornings while supplies last. Get there early to claim your seat!

All seminars are held from 8:00 a.m. – 9:00 a.m., on Wednesday, Thursday and Friday and run concurrently.

Get More Out of Media!
S230 A
Presenters: Ken Duke, Managing Editor, Fishing Tackle Retailer and Joe Sills, Digital Editor, Fishing Tackle Retailer

The media has the eyes and ears of the audience you want to reach. This seminar will provide tips and strategies to help retailers and manufacturers work better with media to promote your company at little or no cost. And if you have time and a little talent, we’ll even show you how to create your own media outlets!

 

The Treble Hook Technique to “Catch” and Keep New Anglers
S230 B
Presenter: BeBe Dalton Harrison, Owner, Angling Women 

Learn tips and techniques from the Angling Women staff to create seminars to help women, children and families become informed and confident new anglers – and your “come back” customers. Their “treble hook” technique is a three-pronged approach to ensure that your seminar attendees know the fishing basics as well as understand how fishing is good for fish conservation from the state agency and retail point of view.

 

Your Fishing Tackle Dollars Make Fishing Possible – Find Out How
S230 C
Presenters: Mitch King, Fishing Tackle Excise Tax Specialist, Wildlife Management Institute; and Bob Curry, Deputy Assistant Director, Wildlife & Sportfish Restoration Program, U.S. Fish and Wildlife Service

During this session you’ll about the latest trends in sportfishing participation and sales and excise tax collections. You’ll also walk away with a better understanding of how the U.S. Fish and Wildlife Service and state fish and wildlife agencies collect and invest the recreational fishing industry’s excise tax dollars for the betterment of sportfishing and boating.

 

You Invited Them in, Right? (Part 1)
S230 D
Presenter: Miles Hall, Founder and Senior Consultant, Hall-N-Hall Consulting

During part one, you’ll learn why “guests” are so much better than “customers.” This seminar will go into the tips and techniques that outstanding “guest” service companies use to build long-term relationships that will help your company last in a changing market place. There will be time for Q & A.

 

Your Store from a Different Angle
S230 E
Presenters: Meghan Hall and Jayne Hall, Senior Consultants, Hall-N-Hall Consulting

With experience in startups with no physical location to stores with $25 million per year in revenue, these two experienced buyers and merchandizers will cover all the areas pertaining to product placement and product purchasing. They have narrowed down decades of experience into a crash course in how to maximize product turn and profit. There will be time for Q & A.

A Digital and Social Media Roundtable with Industry Experts
S230 A
Presenters:
Brad Dreyer, Senior Digital and Social Media Specialist, Internet and Social Media Marketing, Yamaha Motor Corp.; Steve Lovell, Media and Sponsor Marketing Manager, Garmin International; Blaine Anderson, Field Marketing Manager, Shimano North American, Fishing; Kyndel McConchie, Digital and Social Media Coordinator, Shimano North American, Fishing; Ryan Libby, Senior Manager, Digital Marketing, Costa del Mar; and Evan Russell, Fishing Marketing Manager, Yeti.

Join this experienced group for a roundtable discussion where you’ll learn how brands navigate the digital space and everything that goes on in the cast-reaching Internet world. Come prepared to ask questions of specific panelists or the group that pertain to your business. Panelists include representatives from Yamaha, Costa del Mar, Shimano Fishing, Garmin International and Yeti.

 

Podcasts – Are You Missing the Boat?
S230 B
Presenter: Dave Kranz, Owner, Dave’s Bait & Tackle and WeFishASA Podcast producer

If you haven’t considered using Podcasts to educate your customers or market to them – and gain new ones – you should. Learn the tips and techniques of producing and marketing a podcast plus how to reach your customers in a different way by integrating live interviews, educational discussions and more.

 

Tournaments and Tackle Sales. Maximize Your Opportunities
S230 C
Presenter: Dave Washburn, Vice President of Operations, Fishing League Worldwide 

Fishing tournaments have an enormous impact on tackle sales for independent retailers and national chains alike. During this session, you’ll learn about opportunities for independent retailers to make the most out of tournaments in your market to build loyalty and boost sales without breaking the bank. Attendees will see real-world examples with time for Q & A.

 

You Invited Them in, Right? (Part 2)
S230 D
Presenter: Miles Hall, Founder and Senior Consultant, Hall-N-Hall Consulting

In Part 2, the focus is on how to educate, and keep educating, your team members on what it means to be an “ambassador” rather than simply being an employee. And how to recognize great “guest” service. There will be time for Q & A.

 

Your Store from a Different Angle (Repeat)
S230 E
Presenters:
Meghan Hall and Jayne Hall, Senior Consultants, Hall-N-Hall Consulting

With experience in startups with no physical location to stores ranging from $25 million per year in revenue, these two experienced buyers and merchandizers will cover all the areas pertaining to product placement and product purchasing. They have narrowed down decades of experience into a crash course in how to maximize product turn and profit. There will be time for Q & A.

Advertising for Tackle Retailers
S230 A
Presenter: Ken Duke, Managing Editor, Fishing Tackle Retailer; Abby Nichols, Manager, FTR Digital; and Joe Sills, Digital Editor, Fishing Tackle Retailer

Advertising is an effective tool for creating awareness of your retail tackle store, but it can be expensive, and technology is making the options more confusing than ever before. What does effective advertising look like? What will it cost? What’s a reasonable budget? How do you measure success or failure? This seminar will answer these questions and more. You don’t need a big budget to get big results!

 

The New Digital Marketing Mediums
S230 B
Presenter: Krystl Tonkin, Marketing Manager, FishAngler   

Join the FishAngler Marketing team as they review the drastic evolution marketing has undergone in the last 20 years, giving birth to digital marketing mediums that are essential for today’s marketplace and beyond. It is not a “one size fits all” digital economy. Come explore the tools and tactics that fit your business.

 

Offshore Manufacturing Success is More Than Finding a Factory
S230 C
Presenter: Mike Stewart, Vice President, Business Development, ITI Manufacturing, Inc. 

There are many facets to offshore manufacturing. Knowing what to expect, asking the right questions and the importance of follow up are just a few. Manufacturer’s will walk away knowing that getting a good quote from a factory is just one part of having a successful offshore manufacturing program. Using real-world examples, this interactive seminar will help manufacturers develop successful relationships or improve on current ones. 

 

Protect Your Brand and Product Designs: Making Intellectual Property Laws Work for You
S230 D
Presenter: Marc Gorelnik, General Counsel, American Sportfishing Association

In today’s global marketplace, it is increasingly important for manufacturers and distributors to understand and take measures to protect your brands and product designs. A proactive approach provides tremendous advantages when the pirates show up. Without the right tools, you can be left without the weapons you need to protect your business and customers. Whether you make or distribute lures, line, rods, reels, trolling motors or accessories, you will profit from this presentation.

 

Millions of Anglers Can Tell Us A lot About Fishing
S230 E
Presenter: Johan Attby, CEO, Fishbrain

Fishbrain is the world’s largest crowdsourced app for people who love fishing. Fishbrain has extensive data about what anglers are catching, using and buying. During this session, you’ll gain some insights into the most interesting recreational fishing trends drawn from Fishbrain’s community of more than eight million anglers and six million catches.