Buyer Raffles

Grand prize trip sponsored by Crocodile Bay Resort, Costa Rica

Each time a buyer writes an order with an exhibitor, he or she is eligible to enter their name in the ICAST Buyer Raffle. Raffle entry forms will be provided to exhibitors before the show opens. To enter, buyers need to complete the form when an order is written, have the exhibitor sign it and then drop the form in one of the designated bins.

Cash prizes are awarded as well as the grand prize of a trip for two to Crocodile Bay Resort in Costa Rica. Drawings will be held Wednesday and Thursday at noon and 5:00 p.m. and Friday at 10:00 a.m. and noon. Names of daily winners will be posted near the show entrance.

 New Product Showcase and Preview Reception

Sponsored by Fishing Tackle Retailer produced by ESPN Outdoors/BASS
Aisle 2500
The Showcase is open during show hours
Preview Reception - Tuesday, July 13   •   5:30 p.m.–7:30 p.m.

There is no doubt that the single most important feature for exhibitors and attendees alike is the New Product Showcase, ICAST’s flagship feature. The Showcase offers buyers and members of the media a special opportunity to debut and preview hundreds of the next season’s innovations in fishing gear and accessories. This is where the tackle industry debuts its latest innovations and recognizes the “best of the best.”

Only registered buyers and individuals with Media-Editorial badges are eligible to vote in the New Product Showcase and only one ballot per buying entity or media outlet is permitted. Exhibitors are not permitted in the Showcase during the voting period.

Beginning at the New Product Showcase Preview Reception on Tuesday evening and ending at 3:00 p.m. on July 14, buyers and members of the media will evaluate each new product and vote for them based on their innovation, execution, workmanship and practicality. There are 17 categories along with the overall “Best of Show.” Just by voting, buyers and credentialed media are eligible to win one of three $500 cash prizes.

Change in 2010 New Product Showcase Voting Hours
The New Product Showcase voting hours have been extended by two hours to 3:00 p.m. on Wednesday, July 14.

 Industry Breakfast

Las Vegas Convention Center - N250
Wednesday, July 14   •   7:30 a.m.–8:45 a.m.

Tickets required.

Just before the show floor opens on July 15, ASA President and CEO Mike Nussman and Jeff Pontius, president, ZEBCO Brands, will outline the state of the industry. During the breakfast, ASA will launch its national Keep America Fishing advocacy campaign. You don’t want to miss this important announcement.

 Chairman’s Industry Awards Reception

Sponsored by ZEBCO Brands
Wednesday, July 14   •   6:00 p.m.–7:30 p.m.
Las Vegas Hilton - Ballroom A

Jeff Pontius, president, ZEBCO Brands, and Chairman of ASA’s Board of Directors, hosts our annual welcome reception. During the reception, Pontius and ASA President and CEO Mike Nussman will present the New Product Showcase "Best of Show" awards. Everyone is welcome to attend the awards reception.

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 ASA Resource Center

Open during show hours
Booth 1726

Stop by the ASA Resource Center to meet the ASA and consumer show staff and learn how you can take full advantage of your trade association membership. You can also learn more about ASA’s national advocacy campaign—Keep America Fishing—and the role you can play in keeping our waters accessible now and in the future. Also featured this year in the ASA Resource Center is the FishAmerica Foundation Showcase, showcasing companies who contribute a percentage of their sales to the foundation through cause-related marketing.

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 Business Seminars

Room N260
Las Vegas Convention Center

This year the seminars will focus on how the entire sportfishing community can get involved in advocating for our sport through KeepAmericaFishing™. ASA is also holding a session on Friday, July 16, outlining in more details the complex issues we’re facing as an industry. We’re offering two seminars on how to incorporate social media in your business plans and how to think beyond “pink” when marketing to women and their families. Please see the seminar schedule for more information. The seminars are free and open to all ICAST attendees. All seminars will be held in room N260.

Click here to learn more about ICAST's Business Seminars.

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 Cyber Lounge

Sponsored by Plano Molding Company
Open during show hours
Lounge 1801

The Cyber Lounge serves as ICAST’s business center. This hot spot is prominently featured on the show floor. The Cyber Lounge has Internet access and is the place where exhibitors and buyers can communicate with their home offices directly from the show floor, allowing them to virtually be in two places at once.

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 ICAST Casting Pond

Open during show hours
Booth 2426

To get an idea of how a rod feels and reacts, you have to experience the cast. The ICAST Casting Pond gives you the opportunity to not only see the latest rods and reels but to test them as well.

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 ICAST Lure Tank

Sponsored by Sebile USA
Open during show hours
Booth 2246

New in 2010 - Looking to see the latest lures in action? The ICAST Lure Tank let’s attendees check out the newest lures while exhibitors demonstrate their features. From top water to jigs, the ICAST Lure tank has it all.

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 Apparel Lounge

Open during show hours
Lounge 1714

The Apparel Lounge showcases sponsoring exhibitors’ latest apparel and merchandise in a prominent lounge space on the ICAST show floor. Not only will attendees be able to view the latest trends in clothing and accessories, but they will also be able to take a well-deserved break and catch up with peers in the lounge area.

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