The ICAST Press Room is another method for exhibitors to get the word out about their products and services. You are encouraged to place your product information and press kits in the Press Room for media. If you need assistance regarding press outreach, please contact Communications Director Mary Jane Williamson, x227, or Communications Associate Ryan Colaianni, x222.  

General Guidelines

• Only ASA members can place materials in the press room.

• ICAST sponsors will receive prominent reserved bin space, signage and other special visibility in the Press Room and in other ASA promotions.

• Bins are allotted on a first-come, first-served basis. One bin per company.

• Exhibitors are responsible for keeping their bins stocked throughout the show, although ASA staff will certainly help as much as possible.

• Press kits, catalogs and other materials may also be distributed in exhibiting companies’ booths, but not in the aisles on the show floor or other common areas.

• Because of agreements with our host hotels, ASA must give prior approval for show daily-type publications or other promotional materials intended for distribution by the hotels.

• ASA staff reserves the right to move or remove materials that do not comply with any of these guidelines.

Press Room Bulletin Board
Exhibitors planning press conferences, product demonstrations, celebrity guest appearances or any other special events or booth attractions may place posters, notices or announcements on the ICAST Press Room Bulletin Board (please limit the size to 8.5” x 11”).

If you need to arrange for a press conference room, please refer to the Press Conference Room Request Form or contact ICAST Associate Kenneth Andres, 703-519-9691, ext. 231.

Delivering Materials
Materials MUST be hand delivered to the ICAST Press Room located on the show floor adjacent to the New Product Showcase between Monday, July 12, and Tuesday, July 13, 2010. We recommend providing 100-200 units of material for the ICAST Press Room. Limited storage space is available beneath each bin.