ICAST 2009 New Product Showcase “Best of Show” Winners

Making up a special section of ICAST’s show floor, the New Product Showcase gives the industry’s latest innovations special visibility during the show.

This year, the New Product Showcase, sponsored by ESPN Outdoors/BASS, featured 600 new products from 208 companies. The products, making their marketplace debut, vied for honors of “Best of Show” in 18 categories including the highly coveted overall “Best of Show.” Buyers and media representatives judged the products based on their level of innovation, execution, workmanship and practicality.

See below for the list of winners and categories. Please click on each photo for more information about the product and a company contact. All product descriptions were provided by the product manufacturer to accompany their entries into the ICAST 2009 New Product Showcase.

2009 ICAST New Product Showcase Award Winners
For product details, images and other information please contact the individual award recipients listed below.

Overall Best of Show and Marine Category – Hobie Cat – Hobie Mirage Pro Angler
Contact: Vince Console: 760-758-9100 x230; vconsole@hobiecat.com

Apparel – Cablz, Inc. – Cablz
Contact: Holly Williams: 205-222-4477; holly@cablzeyewear.com

Combo – Pure Fishing – Pflueger Arbor Combo
Contact: Ron Giudice, Blue Heron Communications – cell: 405-740-2740, office: 405-364-3433; ron@blueheroncomm.com
Andrew Wheeler, Project Manager - 803 451 3245

Electronics – Lowrance-Navico – Lowrance HDS-10
Contact: Gordon Sprouse – 918-607-6670; gordon.sprouse@navico.com

Eyewear – Costa Del Mar Sunglasses – Zane
Contact: Dave Bulthuis – 561-866-0972, 800-447-3700 x114; dbulthuis@costadelmar.com

Fishing Accessory – Durasafe – Codeable Locks
Contact: Cathy Kraatz – 262-544-5615; ckraatz@durasafe-usa.com

Giftware - Master Vision – Mini Lantern
Contact: Gary G. Goerke – 715-493-6749; ggoerke@mastervisionlight.com
Eli McCabe – 715-216-2443; emccabe@mastervisionlight.com

Kids Tackle – Ross Reels USA/Ross Worldwide Outdoors – Journey Youth Fly Fishing Outfit
Contact: Brad Befus – 970-596-3050; bradbefus@rossreels.com

Line – Pure Fishing – Berkley Trilene TransOptic
Contact: Ron Giudice, Blue Heron Communications – cell: 405-740-2740, office: 405-364-3433; ron@blueheroncomm.com
Clay Norris – cell: 405-740-2740, office: 405-364-3433, product manager

Soft Lure – Sebile USA – Magic Swimmer Soft Pro Model
Contact – Cystal Dollahon, Dollahon PR – cell: 918-607-3655, office: 918-894-4455; crystal@dollahonpr.com

Hard Lure – Sebile USA – Spin Shad
Contact: Cystal Dollahon, Dollahon PR – cell: 918-607-3655, office: 918-894-4455;
crystal@dollahonpr.com

Freshwater Reel – Shimano American Corporation – Stradic CI4
Contact: John Mazurkiewicz, Catalyst Marketing – 574-289-1331; jpmazurk@ameritech.net

Saltwater Reel – Daiwa – Saltist Lever Drag
Contact: Terry Pederson – 562-802-9589; terryp@daiwa.com

Freshwater Rod – USA Custom Rods – Camo Stix
Contact: Dennis Ball – 832-665-1854; usacustomrods@aol.com; camofishingrods@gmail.com

Saltwater Rod – G. Loomis – Pro Green 882S
Contact: John Mazurkiewicz, Catalyst Marketing – 574-289-1331; jpmazurk@ameritech.net

Tackle Management – Plano Molding Company – Liqua-Bait Locker System
Contact: Douglass Riewski – 630-552-9448; driewski@planomolding.com

Terminal Tackle – Better Bait Systems – Circle Hook Rig
Contact: Charles Fricke – 305-481-0849; betterbaitsys@yahoo.com