ICAST 2012

ICAST 2011 Industry Breakfast

More than 500 people attended the ICAST 2011 Industry Breakfast that kicks of the official opening of the show. ASA President and CEO Mike Nussman; ASA Board of Directors Chairman and Frabill, Inc CEO Jeff Marble; Recreational Boating & Fishing Foundation President Frank Peterson; and global economic and political expert Michael Colopy outlined the state of the industry.

"For 78 years ASA has been watching out for our best interests," said Marble. "This is our trade association, directed by us. It's up to us to be vigilant, united and mobilized in identifying and combating efforts that jeopardize recreational fishing and our industry. An informed and active ASA membership gives us our best chance to meet the challenges ahead. Your attendance at ICAST and this breakfast demonstrates that you are interested in what is happening at ASA and the industry."

Nussman told the breakfast attendees, “This year I kept thinking back to past Summit speaker David Martin. You remember Mr. Martin headed the firm that created the “Virginia is for Lovers” campaign. At our business meeting several years ago, I listened as David talked about branding. He used the shortest, clearest definition of brand that I had ever heard and I’ve remembered it ever since.

He said that a “brand” is “an expectation of performance.” So that got me thinking….what does the ASA brand stand for? What is your expectation of our performance? Certainly, you have an expectation that your association will look out for your best business interests. That ASA will be there to help ensure that there are healthy fish and clean waters, places to fish and people who want to enjoy the sport.

You have an expectation that we will provide information and opportunities that help you manage and grow your business. You have an expectation that we are clearly communicating the importance of being an ASA member and extending that invitation to everyone in the industry."

Additionally, Nussman recognized ICAST Director Maria del Valle Hamilton, who has decided to move on from ASA after 17 years of service.>

Michael Colopy, a world-recognized expert on global trade, spoke extensively on the economic climate of China.

Click here to read Marble and Nussman's remarks from the ICAST 2011 Industry Breakfast.

ASA President and CEO Mike Nussman addresses the ICAST 2011 Industry Breakfast attendees.	ASA Board of Directors Chairman and Frabill, Inc. CEO Jeff Marble invites everyone to be more involved in ASA.
Michael Colopy offered his insights on the economic conditions in China.	Nussman recognized ICAST Director Maria del Valle Hamilton for her 17 years of service with ASA.

More than 500 people attended the ICAST 2011 Industry Breakfast.