More than 550 people attended the ICAST 2016 State of the Industry Breakfast, which officially kicks off the start of the show.
During this sold out event, breakfast attendees heard from ASA President and CEO Mike Nussman, ASA Board of Directors Chairman Dave Bulthuis, vice president of Sales for Costa about how important it is to attract new people into our sport, and keep them in our sport. More than 126 million people have tried fishing, but only 46 million are active participants. Frank Peterson, president and CEO of the Recreational Boating & Fishing Foundation (RBFF) outlined an exciting and ambitious effort called “60 in 60” to engage everyone in the industry to get 60 million anglers actively engaged in the sport in 60 months.
Keynote speaker, Ken Schmidt, the former Director of Communications Strategy for Harley-Davidson Motor Company, who reminded the audience that they aren’t just selling “gear and ball bearings” but selling an entire lifestyle and to remember that as a key element in their marketing and sales.