NOTE: The schedule is subject to change without prior notice.
Monday, July 10
8:00 a.m. – 5:00 p.m.
Exhibitor Set-Up
Noon – 5:00 p.m.
Exhibitor Registration
1:00 p.m. – 5:00 p.m.
New Product Showcase Product Drop-Off
Tuesday, July 11
6:30 a.m. – 1:00 p.m.
ICAST Cup – Industry Bass Fishing Tournament
Presented by FLW
Big Toho Marina on Lake Toho
8:00 a.m. – 2:00 p.m.
Bass & Birdies Classic
Presented by ICAST and Florida Sportsman
8:00 a.m. – 5:00 p.m.
Exhibitor Set-Up
8:00 a.m. – 5:00 p.m.
Registration Open
8:00 a.m. – 1:00 p.m.
New Product Showcase Product Drop-Off
10:00 a.m. – 2:00 p.m.
On the Water
Noon – 5:00 p.m.
Press Room Open – Material Drop-Off
5:00 p.m. – 8:00 p.m.
New Product Showcase Preview Reception
Sponsored by Fishing Tackle Retailer
Open to Buyers and Media-Editorial Only
Wednesday, July 12
7:00 a.m. – 5:00 p.m.
Registration Open
7:30 a.m. – 8:45 a.m.
State of the Industry Breakfast
This is a ticketed event
9:00 am – 2:00 p.m.
New Product Showcase
Open to Buyers and Media-Editorial Only
9:00 a.m. – 6:00 p.m.
Exhibition Open
10:00 a.m. – 11:30 a.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
Hug Your Haters
Presented by Jay Baer, ICAST Industry Breakfast Keynote Speaker and President of Convince&Convert
1:00 p.m. – 2:00 p.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
If General Patton Ran Your Business
Presented by Tom Shay, President, Profits Plus Solutions
2:00 p.m. – 3:00 p.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
The 2016 Fly-fishing Retail Survey Results
Presented by Rob Southwick, President, Southwick Associates
2:00 p.m. – 6:00 p.m.
New Product Showcase

Open to ALL Exhibitors and Attendees

3:00 p.m. – 4:00 p.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
How Much is That Doggy in the Window?
Presented by Tom Shay, President, Profits Plus Solutions
3:00 p.m. – 6:00 p.m.
Social Hour in Exhibitors’ Booth
4:00 p.m. – 5:00 p.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
Coaching Your Team to Success
Presented by Valerie Ziebron, President, VRZ Consulting Company
6:00 p.m. – 7:00 p.m. Chairman’s Industry Awards Reception
Open to all badged trade show attendees
Thursday, July 13
8:00 a.m. – 5:00 p.m.
Registration Open
9:00 a.m. – 6:00 p.m.
Exhibition Open
9:00 a.m. – 6:00 p.m.
New Product Showcase

Open to ALL Exhibitors and Attendees

10:00 a.m. – 11:00 a.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
Understanding the Federal Manufacturers Excise Tax on Fishing Tackle
Mitch King, Excise Tax Specialist, ASA / ATA / Wildlife Management Institute; Nick Wiley, Executive Director, Florida Fish and Wildlife Conservation Commission; Bob Curry, Deputy Assistant Director, Wildlife and Sport Fish Restoration Program, U.S. Fish & Wildlife Service; and Tim Boes, Excise tax Policy Analyst – Sport Fishing and Archery, IRS
11:00 a.m. – Noon
Business Development Seminar – Meeting Room W221D-E, OCCC
Maintaining Access to Our Public Lands and Waters
Presented by Land Tawney, CEO, Backcountry Hunters and Anglers
1:00 p.m. – 2:00 p.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
Navigating the Prop 65 Requirements
Presented by Marc Gorelnik, General Counsel, American Sportfishing Association
2:00 p.m. – 3:00 p.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
What 60 in 60 Means for the Sportfishing Industry
Presented by Frank Peterson, President and CEO, Recreational Boating & Fishing Foundation; Scott Wanetka, Program Director, Cabela’s Outdoor Fund; and Liz Ogilvie, Chief Marketing Officer, American Sportfishing Association
3:00 p.m. – 6:00 p.m.
Social Hour in Exhibitors’ Booth
3:00 p.m. – 4:00 p.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
Government Affairs 101
Presented by Scott Gudes, Vice President of Government Affairs, American Sportfishing Association; Mike Leonard, Conservation Director, American Sportfishing Association; and Rob Southwick, President, Southwick Associates
4:00 p.m. – 5:00 p.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
Drop More Profits to Your Bottom Line
Presented by Valerie Ziebron, President, VRZ Consulting Company
Friday, July 14
8:00 a.m. – 1:00 p.m. Registration Open
9:00 a.m. – 3:00 p.m. Exhibition Open
9:00 a.m. – Noon
New Product Showcase

Open to ALL Exhibitors and Attendees

10:00 a.m. – 11:00 a.m.
Business Development Seminar – Meeting Room W221D-E, OCCC
Sustainable Business Practices in a Changing Climate Environment
Presented by Rick Crawford, President, Emerger Strategies
Noon – 2:00 p.m.
Social Hour in Exhibitors’ Booth
3:00 p.m.
Exhibition Closes/Tear Down