ICASTing Pond

Located on the Show Floor at Booth 5846
Open during show hours

ICASTing Pond

New this year, the ICASTing Pond is a fantastic way for exhibitors to demonstrate and showcase their newest rods, reels and fishing lines without leaving the show floor.

The ICASTing Pond will be open to exhibitors and attendees on a first-come, first-served basis to test out new products and get hands-on experience.

Lure Tank

Located on the Show Floor at Booth 3526
Open during show hours

The Lure Tank showcases the latest in hard and soft lures. Here, you can see how lures perform underwater as well as on top of water.

There is also an underwater camera that displays an up-close view of what is happening beneath the surface on a large television monitor.

Check back for the the complete Lure Tank schedule closer to the show.

We’re Going to Reach 60 in 60!

Booth 5400
Go in the South B Entrance and turn right
Open during show hours to everyone

Have a cup of coffee on us!

For Buyer-Retail badge Holders Only!

On Wednesday, July 11, and Thursday, July 12, the 60 in 60 Booth is open from 8:00 a.m. – 9:00 a.m. for Buyer-Retail badge holders.

Join ASA and RBFF staff for complimentary coffee and donuts and get inspired by terrific tips on how to greet – and work with – new customers, sell more fishing licenses and help grow our sport in your local community.


You’ve heard about “60 in 60” and the efforts across the country to grow participation in fishing – now learn about how you and your business can get involved!

During show hours, please visit the 60 in 60 booth, presented by the American Sportfishing Association (ASA) and the Recreational Boating & Fishing Foundation (RBFF), for quick and easy tips that you can use to recruit, retain and reactivate anglers across the fishing spectrum.

All segments of our industry are welcome – retailers big and small, media, manufacturers, captains and guides, state agencies and other nonprofits.

Special Seminars

There will be ideas for everyone to take away, plus short 15-20-minute seminars throughout the day with information about specific initiatives you can get started on right away.