One of the most important features for ICAST exhibitors and attendees alike is the New Product Showcase.

You don’t want to miss this once-a-year opportunity to see the latest and greatest innovations in the fishing industry.

The New Product Showcase embodies the sportfishing industry’s innovative and entrepreneurial spirit and rewards that ingenuity through the new product awards competition in 25 categories.

Making up a special section of ICAST’s show floor, the New Product Showcase provides special visibility for the industry’s latest innovations in gear, apparel and accessories.

This year, we will again recognize the best product by category with a “Best of Category” award as well as the overall “Best of Show” award. We will also recognize the First Runners-up in each category.

New Product Showcase Hours

Once the “Best of Category” voting is over, the Showcase is open to all badged trade show attendees and exhibitors.

Wednesday, July 11 2:00 p.m. – 6:00 p.m.
Thursday, July 12 9:00 a.m. – 6:00 p.m.
Friday, July 13 9:00 a.m. – Noon

Voting for “Best of Category”

The voting process will now be held over a two-day period. The first round of voting will take place on Tuesday, July 10 from 5:00 p.m. – 8:00 p.m. during the New Product Showcase Preview Reception.

Voting opens again from 9:00 a.m. until 2:00 p.m. on Wednesday, July 11, for Buyers and Media-Editorial only. The “Best of Category” winners will be announced during the New Product Showcase Awards Reception beginning at 6:00 p.m. in Room S320.

Voting for the Overall “Best of Show” Award

The second round of voting for the overall “Best of Show” will take place Thursday morning from 8:00 a.m. – 11:00 a.m. adjacent to the ICAST Registration Desk.

Buyers and Media-Editorial badge holders will have the opportunity to select one product from the 25 “Best of Category” winners which will be showcased in the South Hall lobby of the Convention Center, near registration.

The ICAST 2018 New Product Showcase “Best of Show” winner will then be announced at 2:00 p.m. in the New Product Showcase on the show floor.

New Product Showcase “Best of Category” Awards Reception

Wednesday, July 11
6:00 p.m. – 7:30 p.m.
Orange County Convention Center
Room S320

Open to all badged ICAST and IFTD trade show attendees

Join in the celebration!

This celebratory gathering is where the winners of the 25 New Product Showcase Best of Category awards will be announced.

All ICAST and IFTD attendees are welcome to attend the awards reception.


For more images of last year’s Industry Awards Reception, click here.

New Product Showcase Overall “Best of Show” Award Presentation

Thursday, July 12
2:00 p.m.
Orange County Convention Center
New Product Showase

Open to all badged ICAST and IFTD trade show attendees

Join in the celebration!

For the first time in ICAST history, we will award the “Best of Show Award” from the show floor, during show hours. This celebratory gathering is where one of the winners of the 25 New Product Showcase Best of Category awards will be crowned the overall Best of Show.

All ICAST and IFTD attendees are welcome to attend the awards presentation.