Check out these “can’t miss” show floor highlights. All events are held at the Orange County Convention Center unless otherwise noted.

All events are held at the Orange County Convention Center unless otherwise noted.


New Product Showcase

You don’t want to miss this once-a-year opportunity to see the latest and greatest innovations in the fishing industry.

Voting for the “Best of Show” awards is open to ICAST buyers and Media-Editorial badge holders only. Once the “Best of Show” voting is over, the Showcase is open to all trade show attendees and exhibitors.

New Product Showcase Hours
Wednesday, July 12 2:00 p.m. – 6:00 p.m.
Thursday, July 13 9:00 a.m. – 6:00 p.m.
Friday, July 14 9:00 a.m. – Noon

Marine Accessories Pavilion

Presented by the National Marine Manufacturers Association (NMMA)

Open during show hours

The Marine Accessories Pavilion (MAP) will feature the latest in boating accessories and is a must-visit for buyers, dealers, retailers and distributors seeking the newest and most innovative marine aftermarket accessories and components. Featuring more than 50 companies, the MAP will be located near the New Product Showcase and Press Room on the ICAST show floor.


Lure Tank

Open during show hours

The Lure Tank showcases the latest in hard and soft lures. Attendees can see how lures perform underwater as well as on top of water. There is also an underwater camera that displays an up-close view of what is happening beneath the surface on a large television monitor.


ASA Resource Center

Stop by the ASA Resource Center to meet the ASA staff, and find out how your membership dollars work for you!


International Fly Tackle Dealer Show (IFTD)

Produced by the American Fly Fishing Trade Association

Co-located with ICAST, IFTD is the best time and venue to meet with the industry – the people, products, innovations, emerging trends and the leading brand presentations of the 2017/2018 fly fishing season.