All events take place at the Orange County Convention Center unless otherwise noted.

ICAST CupICAST Cup – Industry Bass Fishing Tournament
Presented by FLW

Tuesday, July 11
6:00 a.m. –9:00 a.m.

Big Toho Marina, Lake Toho
Kissimmee Lakefront Park
69 Lakeview Drive, Kissimmee, Florida

This event pairs professional anglers with media representatives and other industry professionals. It is being held at Big Toho Marina located on Lake Toho, in Kissimmee, Fla. The tournament weigh-in coincides with the opening of ICAST On the Water! FLW will create fishing teams to compete side-by-side in this exciting tournament in support of Keep America Fishing.


Bass and Birdies Classic 2017Bass & Birdies Classic
Presented by ICAST and Florida Sportsman

Tuesday, July 11
7:00 a.m. – 2:00 p.m.
Shingle Creek Golf  Club
9939 Universal Boulevard, Orlando, Florida

The Bass & Birdies Classic, the fourth, annual golf/fishing tournament, is held the day before the show floor opens. This is a Scramble-Best Ball format, meaning teams of four players hit each shot and the best shot is selected. The three other players retrieve their balls and hit from the best position, and the same until the ball is holed out. This unique golf-and-fishing event is open to ASA members and registered ICAST attendees. A portion of the proceeds goes to support Keep America Fishing.

ICAST On The WaterOn the Water

Tuesday, July 11
10:00 a.m. – 2:00 p.m.
OCCC North/South Concourse.
Adjacent to the West Concourse

On the Water is a key destination for buyers and media. It’s a perfect location for ICAST exhibitors to demonstrate their products for dealers and media representatives. This event is open only to ICAST and IFTD attendees.


New Product Showcase Preview Reception
Sponsored by Fishing Tackle Retailer

Tuesday, July 11
5:00 p.m. – 8:00 p.m.

Orange County Convention Center

The reception is open to registered buyers and Media-Editorial badge holders only.

Only registered buyers and individuals with Media-Editorial badges are eligible to vote in the New Product Showcase. Exhibitors are not permitted in the Showcase during the voting period.

The New Product Showcase competition includes awards in 24 product categories as well as the overall “Best of Show” award.

Voting begins on Tuesday, July 11, at 5:00 p.m. during the New Product Showcase Preview Reception and ends at 2:00 p.m. on Wednesday, July 13. Buyers and media who vote have a chance to win one of three drawings for a $500 cash prize.

State of the Industry Breakfast

Wednesday, July 12
7:30 a.m. – 8:45 a.m.
Orange County Convention Center
Room F2 (Tangerine Room), West Hall

Tickets are required. You may purchase your tickets when you register for the show.


Chairman’s Industry Awards Reception
Sponsored by Costa


Wednesday, July 12
6:00 p.m. – 7:30 p.m.
Orange County Convention Center
Room F2 (Tangerine Room), West Hall

Open to all badged trade show attendees

Be there when the winners of the New Product Showcase “Best of Show” awards are announced. All ICAST and IFTD attendees are welcome to attend the awards reception.