Monday, July 11
Noon – 5:00 p.m. Registration Open
Tuesday, July 12
6:30 a.m. – 1:00 p.m.. ICAST Cup – Industry Bass Fishing Tournament
Presented by FLW
Big Toho Marina on Lake Toho
8:00 a.m. – 2:00 p.m. Bass & Birdies Classic
Presented by ICAST and Florida Sportsman
Celebration Golf Club, Celebration, Florida
8:00 a.m. – 5:00 p.m. Exhibitor Set-Up
8:00 a.m. – 5:00 p.m. Registration Open
8:00 a.m. – 1:00 p.m. New Product Showcase Product Drop-Off
9:00 a.m. – 1:00 p.m. On the Water
Big Toho Marina on Lake Toho
5:00 p.m. – 7:00 p.m. New Product Showcase Preview Reception
Sponsored by Fishing Tackle Retailer
Open to Buyers and Media-Editorial Only
8:00 p.m. – 10:00 p.m. Opening Night Kick-off Concert with Cole Swindell
Tangerine Ballroom, 2nd floor OCCC
Presented by ICAST
This is a ticketed event
Wednesday, July 13
7:00 a.m. – 5:00 p.m. Registration Open
7:30 a.m. – 8:45 a.m. State of the Industry Breakfast
W311, 3rd floor OCCC
This is a ticketed event
9:00 am – 3:00 p.m. New Product Showcase
Sponsored by Fishing Tackle Retailer
Open to Buyers and Media-Editorial Only
9:00 a.m. – 6:00 p.m. Exhibition Open
10:00 a.m. – 11:00 a.m. Visioning Your Brand – This is a “Don’t Miss” Opportunity
Presented by Ken Schmidt, Communications and Brand Strategist and Avid Angler
1:00 p.m. – 2:00 p.m. Outdoor Recreation is Trending – Catch the Wave
Presented by Kenji Haroutunian, president, KenjiConsults.com
2:00 p.m. – 3:00 p.m. Get Onboard With Keep Florida Fishing
Presented by Gary Jennings, Keep Florida Fishing manager; Kellie Ralston, Director of Florida Fisheries Policy, American Sportfishing Association; and Christina Johnson, president, On3 PR
3:00 p.m. – 4:00 p.m. The Fly Fishing Market and Trends
Presented by Ben Bulis, president, American Fly Fishing Tackle Association and Rob Southwick, president, Southwick Associates
3:00 p.m. – 6:00 p.m. New Product Showcase
Open to ALL Exhibitors and Attendees
3:00 p.m. – 6:00 p.m. Social Hour in Exhibitors’ Booths
4:00 p.m. – 5:00 p.m. Business Development Seminar
Presented by Bonnier Corporation
6:00 p.m. – 7:00 p.m. Chairman’s Industry Awards Reception
W311, 3rd floor OCCC
Sponsored by Costa
Open to all badged trade show attendees
Thursday, July 14
8:00 a.m. – 5:00 p.m. Registration Open
9:00 a.m. – 6:00 p.m. Exhibition Open
10:00 a.m. – 11:00 a.m. Connecting With Today’s Anglers
Presented by Rob Southwick, president, Southwick Associates and Nancy Bacon, Business Development director, Southwick Associates
11:00 a.m. – Noon Characteristics of a Successful Business
Presented by Tom Shay, president, ProfitsPlus Solutions
1:00 p.m. – 2:00 p.m. Modern Digital Content Strategies To Bait, Hook & Land Millennial Anglers
Presented by Tom Rowland, host and producer, Salt Water Experience and Brandon Carter, CEO, TheGreatOut
2:00 p.m. – 3:00 p.m. Pricing Strategies for Profits Plus
Presented by Tom Shay, president, ProfitsPlus Solutions
3:00 p.m. – 4:00 p.m. Deciphering the Data
Presented by Rob Southwick, president, Southwick Associates and Frank Peterson, president, Recreational Boating & Fishing Foundation
3:00 p.m. – 6:00 p.m. Social Hour in Exhibitors’ Booths
4:00 p.m. – 5:00 p.m. Taking Your Business to the Next Level
Presented by Valerie Ziebron, president, VRZConsulting.com
Friday, July 15
8:00 a.m. – 1:00 p.m. Registration Open
9:00 a.m. – Noon New Product Showcase
Open to ALL Exhibitors and Attendees
9:00 a.m. – 3:00 p.m. Exhibition Open
Noon – 2:00 p.m. New Product Showcase Closes
Social Hour in Exhibitors’ Booths
3:00 p.m. Exhibition Closes