Monday, July 13
Tuesday, July 14
6:00 a.m. – 9:00 a.m. ICAST Cup – Industry Bass Fishing Tournament
Presented by FLW
Big Toho Marina on Lake Toho
7:00 a.m. – 2:00 p.m. 2015 Bass & Birdies Classic
Presented by ICAST and Florida Sportsman
Shingle Creek Golf Club, Orlando
8:00 a.m. – 5:00 p.m. Registration Open
9:00 a.m. – 1:00 p.m. ICAST On the Water
Sponsored by Fishing Tackle Retailer
Big Toho Marina on Lake Toho
5:00 p.m. – 7:00 p.m. New Product Showcase Preview Reception
Open to Buyers and Media-Editorial Only
8:00 p.m. – 10:00 p.m. Opening Night Concert with Easton Corbin!
Presented by World Fishing Network and ICAST
Valencia Room, 4th Floor, Orange County Convention Center
Wednesday, July 15
7:00 a.m. – 5:00 p.m. Registration Open
7:30 a.m. – 8:45 a.m. State of the Industry Breakfast – Valencia Room, OCCC
This is a ticketed event.
9:00 am – 3:00 p.m. New Product Showcase
Open to Buyers and Media-Editorial Only
9:00 a.m. – 6:00 p.m. Exhibition Open
10:00 a.m. – 11:00 a.m. Business Development Seminar – Room 209A, OCCC
Standing Up for Saltwater Recreational Fishing
Presented by Russell Dunn, national policy advisor for Recreational Fisheries, NOAA Fisheries; and Clifford Hutt, Ph.D., Research associate, NOAA Fisheries
11:00 a.m. – Noon Business Development Seminar – Room 209A, OCCC
The “Mysterious” Tackle Buying Experience
Presented by the Recreational Boating & Fishing Foundation, Alexandria, Virginia; and the American Fly Fishing Trade Association, Bozeman, Montana
1:00 p.m. – 2:00 p.m. Business Development Seminar – Room 209A, OCCC
What You Don’t Know is Hurting Your Bottom Line!
Presented by Rob Southwick, president, Southwick Associates, and Nancy Bacon, Business Development director, Southwick Associates, Fernandina Beach, Florida
2:00 p.m. – 3:00 p.m. Business Development Seminar – Room 209A, OCCC
Advertising Basics, Budgeting and Media Buying
Presented by Bill Kendy, Kendy Consulting, Lansing, Michigan
3:00 p.m. – 4:00 p.m. Business Development Seminar– Room 209A, OCCC
Taking a Hard Look at Retail Inventory Control
Presented by Tom Shay, president, Profits Plus Solutions, St. Petersburg, Florida
3:00 p.m. – 6:00 p.m. New Product Showcase
Open to ALL Exhibitors and Attendees
3:00 p.m. – 6:00 p.m. Social Hour in Exhibitors’ Booths
4:00 p.m. – 5:00 p.m. Business Development Seminar– Room 209A, OCCC
Navigating Customer Payment Changes
Presented by Krista Lowery, vice president, Target Marketing Group, Payment Alliance International, Louisville, Kentucky
6:00 p.m. – 7:30 p.m. Chairman’s Industry Awards Reception – Valencia Room, OCCC
Open to all badged trade show attendees
Thursday, July 16
8:00 a.m. – 5:00 p.m. Registration Open
9:00 a.m. – 6:00 p.m. Exhibition Open
9:00 a.m. – 10:00 a.m. Business Development Seminar – Room 209A, OCCC
The Federal Manufacturers Excise Tax on Sportfishing Gear
Presented by Arianda Hicks, Deloitte Tax, LLP, Houston, Texas
10:00 a.m. – 11:00 a.m. Business Development Seminar – Room 209A, OCCC
What Your Account Isn’t Telling You
Presented by Tom Shay, president, Profits Plus Solutions, St. Petersburg, Florida
11:00 a.m. – Noon Business Development Seminar – Room 209A, OCCC
Why People Buy
Presented by Bill Kendy, Kendy Consulting, Lansing, Michigan
1:00 p.m. – 2:00 p.m. Business Development Seminar– Room 209A, OCCC
A Google Business View Overview
Presented by Dwayne Martin, a certified Google Business View photographer and President of Light Trails Photography, LLC
2:00 p.m. – 3:00 p.m. Business Development Seminar – Room 209A, OCCC
Attracting Consumers in Rapidly Changing Times
Presented by Frank Hugelmeyer, president, Recreation Influence Strategies, and former CEO of Outdoor Industry Association, Boulder, Colorado
3:00 p.m. – 4:00 p.m. Business Development Seminar – Room 209A, OCCC
Dealing with Challenging Customers
Presented by Bill Kendy, Kendy Consulting, Lansing, Michigan
3:00 p.m. – 6:00 p.m. Social Hour in Exhibitors’ Booths
Friday, July 17
8:00 a.m. – 1:00 p.m. Registration Open
9:00 a.m. – 3:00 p.m. Exhibition Open
Noon – 2:00 p.m. New Product Showcase Closes
Social Hour in Exhibitors’ Booths
3:00 p.m. Exhibition Closes