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Business Development Seminars

Seminars

With dealers in mind, all seminars are complimentary for badged ICAST and IFTD attendees and exhibitors. The business seminars cover a wide range of topics that will help you improve your business practices and your customers’ experiences.

All sessions are held in in room 209A of the Orange County Convention Center.

Please check back for updated sessions’ information.

10:00 a.m. – 11:00 a.m.

Visioning Your Brand – This is a “Don’t Miss” Opportunity

Presented by Ken Schmidt, Communications and Brand Strategist and Avid Angler

Ken Schmidt

Ken Schmidt

Ken Schmidt, former Director of Communications Strategy for Harley-Davidson Motor Company, is one of the most in-demand speakers and communications consultants in America. He’s also an avid angler! If you aren’t able to attend the State of the Industry Breakfast to hear his keynote address, please plan to attend this session where you will hear all about how to turn your employees and customers into your brand’s “disciples.”

1:00 p.m. – 2:00 p.m.
Outdoor Recreation is Trending – Catch the Wave

Presented by Presented by Kenji Haroutunian, president, KenjiConsults.com and Tom Adams, director, Utah Office of Outdoor Recreation

Kenji Haroutunian

Kenji Haroutunian

Tom Adams

Tom Adams

Outdoor enthusiast extraordinaire and former Outdoor Retailer Show Director, Kenji Haroutunian, has a unique perspective of the forces helping to shape the outdoor industry, including the recent expansion of state offices governing the health and expansion of the industry. During this session, Kenji and special guest Tom Adams will provide an overview of the state of the outdoor industry and what this means to recreational fishing and growing your business.

2:00 p.m. – 3:00 p.m.
Get Onboard With Keep Florida Fishing

Presented by Gary Jennings, Keep Florida Fishing manager; Kellie Ralston, Director of Florida Fisheries Policy, American Sportfishing Association; and Christina Johnson, president, On3 PR

Kellie Ralston

Kellie Ralston

Gary Jennings

Gary Jennings

Christina Johnson

Christina Johnson

Florida is the fishing capital of the world and we want to keep it that way! During this session you will find out what threats there are to your business including water quality issues, efforts to limit access to fishing and management of red snapper in both the South Atlantic and Gulf of Mexico. Learn how you and your customers can help impact decision making on a local, state and federal level through E-newsletters, Facebook, Twitter and Pinterest. Remember, your business depends on helping to Keep Florida Fishing!

3:00 p.m. – 4:00 p.m.
The Fly Fishing Market and Trends

Presented by Ben Bulis, president, American Fly Fishing Tackle Association and Rob Southwick, president, Southwick Associates

Ben Bulis

Ben Bulis

Rob Southwick

Rob Southwick

During this seminar, you will hear the results of the 2016 fly fishing dealer survey as well as trade insights from two of the industry’s most knowledgeable experts. Learn more about the size and trends of the fly fishing market and fly anglers’ buying habits.

4:00 p.m. – 5:00 p.m.
Reaching the Right Audience at the Right Time with Video

Presented by Amanda Jones, director, Social Media and Search Marketing, Mark MacKenzie, Content Strategy director, Fishing Group; and Nate Matthews, Digital director, Field and Stream, Outdoor Life and Popular Science

Great content marketing is all about great storytelling and one of the most powerful mediums for storytelling in the digital realm is video. In this seminar our experts will provide insights on the shifting landscape of digital video distribution and consumption. Learn how to amplify your brand’s reach by providing the right type of video content to the right audience when and where they are most likely to engage on the web, apps, social media, mobile and the living room.

10:00 a.m. – 11:00 a.m.
Connecting With Today’s Anglers

Presented by Rob Southwick, president, Southwick Associates and Nancy Bacon, Business Development director, Southwick Associates

Rob Southwick

Rob Southwick

Nancy Bacon

Nancy Bacon

If your job is to find new markets and connect with anglers, this seminar is a must. This session will explain the many types of anglers, their lifestyle segments, rates of fishing, reasons for fishing or not fishing and much more.

11:00 a.m. – Noon
Characteristics of a Successful Business

Presented by Tom Shay, president, ProfitsPlus Solutions

Tom Shay

Tom Shay

What are the characteristics of a successful business? This session will cover a checklist of guidelines as to how a business can achieve that status. Attendees will see what the most successful businesses do as well as receive tips of how to duplicate these success stories.

1:00 p.m. – 2:00 p.m.
Modern Digital Content Strategies To Bait, Hook & Land Millennial Anglers

Presented by Tom Rowland, host and producer, Salt Water Experience and Brandon Carter, CEO, TheGreatOut

Tom Rowland

Tom Rowland

Brandon Carter

Brandon Carter

Millennials represent not only the future but also the present of the sportfishing market. This digital savvy, socially connected generation has forever changed the ‘path to purchase’ and their influential behavior continues to evolve, particularly in the area of content creation, consumption and sharing. You’ll learn the latest in digital content strategies, proprietary research insights into fishing-related purchase behavior as well as take must-see peak around the corner of what to expect next, such virtual reality and 360 video.

2:00 p.m. – 3:00 p.m.
Pricing Strategies for Profits Plus

Presented by Tom Shay, president, ProfitsPlus Solutions

Tom Shay

Tom Shay

How are the prices for products determined? Most likely it’s with little consideration for anything more than the cost of the item. This is most definitely a wrong technique. During this session you will learn how to increase your margin, while eliminating the image of being a high priced store. Make sure you are getting your share.

3:00 p.m. – 4:00 p.m.
Deciphering the Data

Presented by Rob Southwick, president, Southwick Associates

Rob Southwick

Rob Southwick

This session serves two primary purposes – provide the latest insights on industry direction and to help businesses to decipher trade trends and resources. This seminar is a must for people responsible for strategic and tactical direction within any sportfishing company or organization.

4:00 p.m. – 5:00 p.m.
Taking Your Business to the Next Level

Presented by Valerie Ziebron, president, VRZConsulting.com

Valerie Ziebron

Valerie Ziebron

Is your business running to the best of its potential? Are you? This workshop will share what businesses of all sizes can do to keep customers loyal, profits high and stress low. You’ll get actual tools used by top industry consultants to uncover the low lying fruit opportunities and the profitability in your business. As a special bonus, you’ll receive top tips for profitable family-run businesses.